When Marketing is Strategy
Dec 2013 02

When I came across the link to the Harvard article; “When Marketing is Strategy”, I just assumed it would be one of those write-ups that debunk branding and try to showcase marketing as a push-to-sell technique but it proved me wrong. So wrong.

First, I would have to say that Niraj Dawar is an excellent writer. The article is an excerpt from his book:- Tilt: Shifting Your Strategy From Products to Customers.

In essence, the book tried to show how the sources

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Retail Marketing… The Never-Ending Cycle
Aug 2014 03

Retail Marketing is one angle “Brand Specialists” always avoid, and the reason is not far fetched.

I was spurred to write this post after I walked in on a product I had just launched in a salon.

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