Fighting the Good Fight
Jul 2013 22

For the Past few days, the Nigerian social media space has been in uproar. This extended offline on the 20th of July where-in people gathered in few states of the nation to sign a petition to stop Child marriage.
Child Marriage became an issue about a week ago when the Nigerian senate, in the ongoing constitution amendment procedure, tried making changes to Section 29(4) to remove a clause in the “Renunciation of Citizenship” provision which said “once a girl is married, she is of age”. This was wrongly (I stand to be corrected) interpreted to mean; a child could be married at any age and she becomes “of age”. The Senate however did not obtain enough votes to remove this addendum.

My Blackberry Messenger, My Twitter, My Facebook have all been filled with pictures and updates saying “She’s a child not a bride”.

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Fitting Customer Service in your Marketing Strategies
Sep 2013 27

Not branding your customer care is like dressing nicely and forgetting to wash your face and brush your teeth”- Albert Einstein (2013).

Lol. Okay, that quote was from me.

People that know me know I like studying marketing strategies. Not destructive critiquing but studying to see how it was and how it could have been done better.

So everytime I see an advert or press release that I’m excited about, I want to see how well it was implemented.

Moving on quickly,

Few days ago, I stumbled on a digital Ad of an insurance firm called ARM life. The copy said “Meet Joshua; the man with the plan”.

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