When Marketing is Strategy
Dec 2013 02

When I came across the link to the Harvard article; “When Marketing is Strategy”, I just assumed it would be one of those write-ups that debunk branding and try to showcase marketing as a push-to-sell technique but it proved me wrong. So wrong.

First, I would have to say that Niraj Dawar is an excellent writer. The article is an excerpt from his book:- Tilt: Shifting Your Strategy From Products to Customers.

In essence, the book tried to show how the sources

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Cheers to a New Year of Di’magining
Dec 2014 31

2014 was an amazing year!!! We can say that again and again.

Albeit a busy year, (and apologies for the lazy blogging); it was a year of new clients, new experiences.

The best marketing communication innovation

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MTN: The Year of a better me.
Jan 2015 22

I had like 10 emotions run through when I saw this. Are these guys joking? Is this for real? What’s marketing turning into?

Then I calm down and see that, really… What do people want?
And I have my answer there: What MTN is giving.
So Nigeria is a very religious country, and at the start of every new year, while resolutions are being made, churches give prophecies in form of phrases which their members latch on to for the rest of the year. Some even name kids born that year a variant of the phrase.
And that’s what MTN tapped into, the culture of people needing what to believe in for the rest of the year.
Best part was them supporting it with an app that helps you be more efficient as it has a to-do list and all sorts.
In the end, Consumer culture wins

 

Blackberry: Keys To Reviving A Dying Brand
Jun 2015 13

I admit it – I called them for dead. I thought Blackberry was gone. I think a lot of us did. But if this article in AdAge is more than just hype on the part of the company and its ad agency, perhaps that call was premature. I am still

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