Insanely Simple: The value in minimalism
Oct 2013 11

This picture above illustrates how brands, in an attempt to be innovative, we complicate things.

After searching for Ken Segall’s “Insanely Simple” for about 8 months, I got it on my birthday. I’ve never been that excited in my entire life. Fortunately, the book did not disappoint.

I’m not going to give a review of the book… just certain things I learnt from it.

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