Coca-Cola Gets Personal in Europe with “Share a Coke” Campaign
Jun 2013 17

Summertime is a great time for sharing soft drinks—and Coca-Cola wants to make the most of it in a very personal way with the “Share a Coke” campaign, launching across Europe this month.

“This month we’re swapping our names with yours,” proclaims the world’s leading soft drink in a concept that has a country’s most popular names showing up on Coca-Cola bottle labels. In Great Britain, for example, Coke bottles on shelves this summer will feature 150 of the UK’s most popular names. In addition, Share a Coke vending machines will be on tour so Coke fans can personalize their very own Coca-Cola or Coke Zero bottle. The company is also encouraging Facebook users to create a virtual personalized Coke can to share with someone.

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#Finally: Hashtags Arrive at Facebook, Unlocking a New Arena for Public Chatter
Jun 2013 20

Six months after being named ‘word of the year,’ the hashtag is coming to Facebook.

Yesterday, Facebook announced the first in a series of new features that will make it easier for its users to carry on public conversations – beyond their circle of ‘friends’ – within the platform. This marks a significant shift, as Facebook has traditionally built its conversation platform in a more limited, non-public manner.

Beginning today, users will be able to click through hashtagged words on Facebook. Upon clicking, they will be able to view all public posts – from both individuals and pages – on that same topic. Users can also enter a hashtag directly into the Facebook search bar to explore conversations there.

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When Marketing is Strategy
Dec 2013 02

When I came across the link to the Harvard article; “When Marketing is Strategy”, I just assumed it would be one of those write-ups that debunk branding and try to showcase marketing as a push-to-sell technique but it proved me wrong. So wrong.

First, I would have to say that Niraj Dawar is an excellent writer. The article is an excerpt from his book:- Tilt: Shifting Your Strategy From Products to Customers.

In essence, the book tried to show how the sources

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