Brand Building and Consumer-based Equity
Jul 2013 16

I have tried to convince a few sales/business-oriented people that building their brands was much more essential than going straight up to marketing their products/services.

But their question was always; how do I make the money I used to build my brand back?
And I’ll attempt to answer it with an illustration now.

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Dec 2013 13

If you have been constant on the internet for the past one week, you might have seen this video. If you have not, take a moment to watch it before you continue reading, thank you.

This is the farthest I have seen a brand go for its consumers. Now, not in terms of giving them money or cars but in terms of meeting a particular need.

Nothing beats telling someone your need, not expecting it and getting it in the most surprising of ways.

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