Increasing Consumer Engagement
Mar 2014 04

n a helpful article in Fast Company, Seth Priebatsch provides his insights on how brands can use game dynamics to forge new levels of engagement with customers. He cites three robust principles:

1. The power of we. Brand marketers talk a lot about individualizing these days, but Priebatsch reminds us that people also find huge reassurance in being part of groups and that creating and motivating

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What’s Coke Got To Do… Got To Do With It?
Jan 2015 26

For a few weeks now, the discussion in my office somehow somewhat has always had coke to do with it and it’s simply… A personalized coke bottle.

This campaign has been running in other countries and of course we knew it was a brilliant idea… But it’s another thing to see these same consumers you try to sell to everyday, go crazy over some commodity.

Everyday, people go out with a to-do list, find a coke bottle with their name on it. And you know the fun part, they don’t need to find one with their name. They see their friend’s name and get excited. So they grab some bottles of coke and go on sharing.

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