5 Things your Logo Should Immediately Say about your Business
Jun 2013 17

Good logo design begins with a passion for your business. When a business owner loves his logo, chances are that his community will as well. Even so, there are 5 essential things that every business’s logo needs to say about that company. Use this checklist when designing business logos to ensure that the first image customers see is a successful hit.

CLASS

Customers need to know that a business has class. No matter how amusing or edgy a logo may seem, it has to be respectful of all audiences. A company logo design plan needs to include a review by various demographics to ensure that it doesn’t offend any audiences or present any problems otherwise. Businesses should use their judgment when they create a new logo and avoid any crass symbols, taboo subjects or potentially objectionable themes, such as religion and politics, unless they relate directly to the company.

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In Pursuit of Loyalty?
Jun 2013 17

For the sake of level setting, I’m defining loyalty as “a sense of duty or of devoted attachment to something or someone.” This definition leads me to believe that loyalty requires an emotional attachment that many brands may not command nor are many customers willing to offer. Even suggesting “loyalty” could send them running the opposite direction.

If, however, we are able to achieve a degree of customer loyalty, studies suggest the attachment will be based on our ability to meet or exceed our customers’ expectation of our values, product quality, etc. It will be rooted in the way we communicate with them and the experience we create. It absolutely will not be based on the discounts or points our customer might receive by continually purchasing. Should our ability to deliver on these expectations or the experience change, so will her loyalty. And quickly.

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Why Every Brand Needs a Visual Story
Jun 2013 17

A few words of wisdom to young creatives: Invest in a good camera.
It’s not that a talented copywriter isn’t worth his or her weight in gold, but consumers are now gravitating toward visuals more incessantly than ever. Between the ubiquity of camera phones and the surging popularity of photo-centric social platforms, imagery has become central to digital engagement. Facebook may have reached 100 million users in four years, but ittook Instagram only 10 days to attract 10 million users.

So why the wave of image obsession? For starters, we’re visual creatures by our very nature. Science has proven that humans assess and store perceptions quickest through visual cues. For instance, a study from 3M recently found that the human brain actually processes visuals 60,000 times faster than text.

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