5 Things your Logo Should Immediately Say about your Business
Jun 2013 17

Good logo design begins with a passion for your business. When a business owner loves his logo, chances are that his community will as well. Even so, there are 5 essential things that every business’s logo needs to say about that company. Use this checklist when designing business logos to ensure that the first image customers see is a successful hit.

CLASS

Customers need to know that a business has class. No matter how amusing or edgy a logo may seem, it has to be respectful of all audiences. A company logo design plan needs to include a review by various demographics to ensure that it doesn’t offend any audiences or present any problems otherwise. Businesses should use their judgment when they create a new logo and avoid any crass symbols, taboo subjects or potentially objectionable themes, such as religion and politics, unless they relate directly to the company.

Learn more...
Brand Building and Consumer-based Equity
Jul 2013 16

I have tried to convince a few sales/business-oriented people that building their brands was much more essential than going straight up to marketing their products/services.

But their question was always; how do I make the money I used to build my brand back?
And I’ll attempt to answer it with an illustration now.

Learn more...