5 Things your Logo Should Immediately Say about your Business
Jun 2013 17

Good logo design begins with a passion for your business. When a business owner loves his logo, chances are that his community will as well. Even so, there are 5 essential things that every business’s logo needs to say about that company. Use this checklist when designing business logos to ensure that the first image customers see is a successful hit.


Customers need to know that a business has class. No matter how amusing or edgy a logo may seem, it has to be respectful of all audiences. A company logo design plan needs to include a review by various demographics to ensure that it doesn’t offend any audiences or present any problems otherwise. Businesses should use their judgment when they create a new logo and avoid any crass symbols, taboo subjects or potentially objectionable themes, such as religion and politics, unless they relate directly to the company.

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Brand Building and Consumer-based Equity
Jul 2013 16

I have tried to convince a few sales/business-oriented people that building their brands was much more essential than going straight up to marketing their products/services.

But their question was always; how do I make the money I used to build my brand back?
And I’ll attempt to answer it with an illustration now.

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