Di’magination:  /Dɪˌmadʒɪˈneɪʃ(ə)n/ – The action of forming new ideas and strategies, not present to the senses.

We like to say, if life were College, we would be the Faculty of Non-conformity and in essence, originality and innovation.

We are about creating strategies for businesses, taking into consideration,  present and future territorial trends for  consumerist expectations.


Edidiong Uwemakpan: Brands Experience Specialist

Deedee is not just another 21st century explorer, destroying ancient civilization and defying conventions. She is a lifelong student of brands, trends and cultures, fascinated by fermented sugars and watches.

With a first degree in Microbiology from Covenant University, she had desired to go into Medicine until she realized  her love for matching perception with reality which made her delve into branding.

She however does not see Microbiology as a waste of time as it gave her an eye for intrinsic details one would normally overlook.

Orange Academy birthed BranDee; the prisoner of freedom.

“Her own is always different”; that’s what you hear people say about her.

As a budding strategist with in-depth knowledge of Digital marketing; Deedee has worked on various brands in the FMCG, Health, Financial as well as the Fastfood sector, including; L’oreal, UBA, Wema, Stanbic Ibtc, KFC.

Offering an alternative approach to solving brand challenges called “design thinking”, She strives  to build consumer-based equity in addition to sales, for every brand she works on.

Her forte includes;

-Brand Architecture

-Consumer Experience

-Digital Marketing

-Personel and Reputation Management

-Brand Licensing

– Content strategy



  • Bfresh

    Nice idea. Please Keep it up.